An honest, feature-by-feature look at how Swift DMS compares to Dealerpull — Ontario's most-recognized small-independent DMS. Both are good products. Here's where each one fits best.
Choose Dealerpull if your dealership is heavily invested in their UCDA + Dealertrack workflow today, or if you need OMVIC Garage Register automation that talks to MTO directly.
Choose Swift DMS if your single biggest time-sink is responding to Facebook Marketplace messages, you want AI to draft replies + summarize your day, you sell across provinces (BC, AB, QC), or you want to finalize a deal on the lot from your phone without opening a laptop.
| Swift DMS | Dealerpull | |
|---|---|---|
| Facebook Marketplace inbox monitoring + AI reply drafts | ✓ Real-timeDrafts replies, sends push notification, never miss a lead. | — |
| Mobile-first BOS in the parking lot | ✓ Full BOS on phoneGenerate, sign, email — without a laptop. | PartialDesktop-first; mobile reads. |
| Driver's licence OCR auto-fill | ✓Claude Vision parses ON / BC / AB / QC DLs. | — |
| Per-vehicle Google Drive folder (auto-filed BOS, DL, Carfax) | ✓Owned by you, not us. | — |
| Daily AI summary push notification | ✓"3 leads waiting, 1 deal closed, 2 cars 60+ days unsold." | — |
| OMVIC-compliant Ontario BOS | ✓Verbatim 4 mandatory statements pinned to CI. | ✓ UCDA-endorsed |
| Multi-province BOS (BC, AB, QC, MB, SK) | In progressBC + AB + QC French — Pro+ tier roadmap. | — Ontario-only |
| QuickBooks Online sync (Customer + Invoice + BOS PDF attached) | ✓Auto-fires on BOS generate. Pro+ tier. | ✓ Add-on |
| OMVIC Garage Register | ✓Auto-maintained from every BOS. | ✓ |
| Inventory + photo management | ✓ | ✓ |
| FB Marketplace + Kijiji auto-post | ✓Both auto-posted from one click. | Kijiji + AutoTraderNo FB Marketplace. |
| AutoTrader CSV export | ✓Manual upload to AutoTrader Self-Serve. | ✓ Full sync |
| Dealertrack credit pull | —Roadmap; needs partner status. | ✓ |
| E-signature on BOS (Adobe Sign / DocuSign) | ✓Signed PDF auto-files into vehicle's Drive folder. | Some |
| Multi-location / multi-rooftop | ✓Per-rooftop QBO + per-rooftop accounting separation. | ✓ |
| CSV import from your current DMS (Frazer / Dealerpull / generic) | ✓Detects source by column fingerprint; 30-second onboarding. | Sales-led migration |
| 14-day free trial — no credit card | ✓ | Demo on request |
| French UI for Quebec dealers (Bill 96) | In progressQC BOS done; UI tier-gated to Pro+. | — |
Per rooftop, billed monthly, cancel any time.
Per rooftop, by tier (cars-on-lot).
No credit card required. Import your inventory from a Dealerpull CSV in 30 seconds.
Start free trial →